Top Team window cleaning

We audited Top Team window cleaning’s existing brand touchpoints and found mixed messaging across their website, social profiles, and customer communications. Based on that, we built a unified brand architecture organized around their four core pillars.

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We also analyzed how NYC commercial property managers evaluate vendors. This led to a site structure that prioritizes safety credentials, insurance documentation, and well-structured service descriptions, which are answers to the questions clients ask before picking up the phone.

The marketing approach was shaped to support the company’s professional and safety-led positioning. We focused on clear service presentation, strong calls to action, and lead generation pathways that work across organic and paid channels.

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The messaging was adapted to reach different audience segments without losing consistency. This made the brand easier to recognise and helped the campaign work more effectively across multiple touchpoints.

We developed a unique brand style from scratch that reflects the company’s professionalism. The main focus is on strong photography, clean layouts, and easy readability. The overall design follows a minimalist corporate aesthetic where trust and professionalism take centre stage.

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Every page structure was built to present a large amount of information in a light and scannable way. This approach keeps users from feeling overloaded while still getting all the details they need. In addition, we created and implemented a design guide for social media posts to keep the brand consistent across all channels.

We reorganised the content to make complex services easier to navigate and understand. Each section was designed to reduce uncertainty, present information clearly, and guide users toward relevant actions, including enquiries and bookings.

The site was built in Webflow using the CMS to streamline page development and make content updates easier for the team. A lightweight CRM form routes leads directly to the dispatch team. We also included schema markup for local SEO so the site can achieve strong positions in search results.

The rebrand delivered a clear and authentic brand presence that reflects company values and strengthened positioning within the local NYC market. Marketing performance exceeded initial targets, resulting in a 450% return on investment, a 200% increase in customer base, and a 180% growth in social media presence.