LiftUp Roast
Liftup Roast is a specialty coffee brand built around direct-to-consumer sales. Designerley Studio partnered with the team to shape an e-commerce experience that feels as considered as the product itself.
Our task was to turn the brand’s visual language into a cohesive online system across the website, product pages, and marketing touchpoints. We designed a structured Shopify store and introduced motion to support storytelling, highlight details, and keep the experience engaging without overcomplication.
We developed a custom visual style with original graphics and Lottie animation, drawing inspiration from Italy’s unique atmosphere and refined aesthetic. At the same time the overall visual system stays restrained so that the product and packaging can take the lead.
Built on Shopify, the platform is designed to scale with the brand and adapt to new releases. Motion and lightweight interactions enhance navigation and guide users through the experience in a natural, unobtrusive way.
The new Shopify store established a more consistent and polished brand presence, improved product presentation, and created a stronger foundation for future marketing and content efforts. The project delivered a flexible e-commerce system supported by clear visuals and reusable motion assets.
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