I’m a Natural

Timeline

10 weeks

Project goals

Earn relevance

Grow commerce

I’m a Natural is a food brand built around natural cooking oils and a more enjoyable approach to healthy cooking. Designerley Studio shaped the digital presence from the ground up, covering go-to-market direction, e-commerce structure, and a Shopify experience designed to support direct sales and brand growth.

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The brief was to keep the brand credible while making it feel warm and easy to connect with. We created a unique design system, a product-led storefront, and a flexible structure that can grow with new collections, recipe content, and both B2B and B2C needs.

Design

The visual language brings in a more friendly and relaxed atmosphere. Warm tones and bold food imagery create a sense of ease and familiarity. The compositions feel closer to a lived‑in kitchen environment than a staged presentation. The overall structure remains clear and easy to navigate, keeping the experience simple and intuitive.

Technology

Built on Shopify, the website was designed to be easy to grow and simple to update. We added motion and interactive details to make the experience more fluid, support product storytelling, and guide users through the store with less friction.

Results

+30%

Launch‑month revenue

~3.2%

D2C conversion rate (post‑launch)

+1.8k

Email subscribers (90 days)

Summary

The new Shopify website established a stronger and more recognizable brand presence. The platform supports improved product discovery, smoother checkout flow, and a solid foundation for ongoing marketing, SEO, and customer acquisition efforts.

What our clients say

We wanted our brand to feel like a real kitchen where people have fun and enjoy cooking. Designerley Studio brought in warm tones and emotional imagery that make you want to grab a pan and start experimenting, and this is what our oil about. Recipes, product browsing, and shopping now connect naturally instead of competing for attention.

Roman

Co-Founder of Im a Natural