Honest Medical is a medical company in New York, focused on providing optimal care for patients using Family Medicine, Osteopathic Medicine Philosophy, and Functional Medicine as a team effort where patient and the doctor are team members striving towards the common goals.
The design strategy was to tell Yelena’s story and her philosophy, showcase her strengths and capabilities. We wanted to uncover the new approach, as also as keep traditional and simple feelings. Since we were launching minimal viable product we were restricted with timeframe.
We conducted competitor research to understand what service offerings exist and determined the target audience of the site. As a result, the optimal site structure was determined. It was proposed to add a section to the site containing thematic articles and news that would be of interest to patients and doctors. Due to the large amount of information presented on the site, it was important to create a convenient search system that would allow you to quickly find the information you need.
It was important to maintain authenticity and create a real connection with potential patients by translating Elena's personality into a brand identity. As such, the brand identity and website are designed to visually reflect who Dr. Davydova is, while adding long-term value to her business and connecting her with her audience.
For development we were using Webflow platform, adding some custom code for CMS library to enable more accessible way to manage website content without platform experience. After development, we tested all the pages on different devices, checked the correct display of information, made sure that the product was working properly and there were no bugs.
Thanks to Designerley, I got my first website, it turned out to be unique and attractive. The team was very attentive to my wishes and in the end they managed to create a site that fully met my needs and expectations, and, most importantly, this site met the expectations of customers. I also liked the work on working on the content for the site, everything turned out to be informative and easy to read. These guys know their stuff and are always ready to help their clients.
